Money is specifically what keeps a business moving, and a business having more expenses than its earnings is just bound to suffer a miserable death.
Running a business would take a lot of resources and would definitely stretch you to learning things you would not have known if you stayed comfortable working for a boss, and one of the ways it stretches you is when you just find it difficult in making significant revenue in your business.
This pushes you to think wide and deep on how to pull that off.
Interestingly, I have just what you need. In this article, I will be showing you great ways to boost your small business revenue using just 4 P’s – the 4 P’s that will boost your small business sales. I learned these 4P’s of successful sales from Clark Kegley, and it has made a huge impact on my life and business.
Let’s get down to business!
1. Promise
You have to give your customer something to believe in if you really do want to sell to your customer. When aiming at your customer, keep them hooked with a promise of whatever product you’re selling them is going to solve, and you have taken a big step towards selling to your customer.
Let this promise appeal to emotions, and not be just mere words. Be grand in your gestures and make them believe what your product can satisfy.
It’s possible to pull this off first time with bad products, but doing that twice may be difficult. So, you want to make sure you really do have content that your customers need.
2. Picture
Paint a picture with a lot of emotions in the mind of your customer. Don’t start blabbing about the technicalities of your products, and begin to paint a picture involving scenarios that relate to your customer, and can actually make an impact.
An example is a scenario where Mr. A wants to sell a pen to Mr. B. and Mr. A says: “Imagine you just want to sign a major deal that marks a turning point in your life, and you’re all excited. But just as you reach into your pocket, you draw out a cheap pen that just doesn’t work, how will you appear to everyone around you? But imagine drawing from your pocket, a great pen such as this; a great ballpoint pen, that tells everyone, ‘I prepared for this!’, how would you feel at that moment?”
What you have just done is successfully painted a picture with a lot of emotions around something as little as a pen – that’s how to paint a picture.
3. Proof
We live in a world where a lot of people just talk, talk, talk. Talk is cheap, and your customer knows this. So, when next you’re selling, don’t just talk, but show them how it works. Don’t tell them your product is the best, show them that your product is the best. Don’t tell them how it works, show them just how.
4. Pitch
Now, this is the part where you tell them just what you want them to do. This is the closing part of the whole process. So, here, just tell them how much that product works, or how they can just get whatever it is that you’re selling, and you’re great to go!.
Always do your best to limit the number of products that you want to show your customer so that you don’t plunge them into analysis paralysis, and they just don’t make any choice.
Do not forget any of these steps and also, do not skip any of the steps listed above. Take your time with each customer, and don’t forget to use emotions effectively. Be careful though, you don’t want to look cheeky by appearing “too emotional”. Keep things light.