The cab call-up service Uber, has developed a new traffic data website service called Movement. The new website will provide users with traffic data in certain cities of the world where Uber operates, and this will help users to be aware of traffic density – while also helping urban city planners and public influencers to improve public movements in urban centers – Techcrunch reports.
Uber is a transportation service that connects cabs with customers through internet or telephone services. It allows people to hail taxis within their cities without leaving their homes, and helps people to get to their desired destinations within the shortest period of time in excellent cab services.
With Movement, members of the public will be able to access traffic data in certain cities where the service is operative – but before then, access will only be granted to business organizations before being thrown open to the general public. The traffic data generated from these cities will be anonymous and no particular user is going to be identified in any way by using the service.
Having put together a product team to perfect plans for Movement to take off, Uber is hopeful that government officials and other city planners will be able to utilize the service and generated mobility data to reach infrastructural decisions that will transform transportation experiences in major cities around the world.
Movement’s traffic data analysis will make city and state officials to execute urban and traffic management by accessing first-hand mobility data that explains why, where, and when urban transport changes are occurring. Users will be able to the download according to their specific preferences, and Uber might even later release an API version of the traffic data access later.
Uber is taking care of privacy concerns by assuring that the data will only be available where traffic data aggregation would be most easy, and anonymized without revealing user details. No data returns will be available for search queries where the identities of drivers and passengers could be compromised.
Ultimately, Uber hopes to foster greater cooperation between city officials and cab operators in cities where the cab-hailing service operates.