Selling is just like art where people want to be told a story and connect with value emotionally. Sales is also just like science because it needs specific and relevant information to be convincing.
But a lot of people cringe and get very nervous at pitching to a prospect that it just makes the whole sales process go sour. This doesn’t have to be you anymore, as I am going to show you incredible ways you can pitch a prospect and land that sale.
1. Value proposition
Make sure you make it clear what it is that you or your business is into. You want to make them realize what it is you specialize, and why you’re the best person to do business with.
Và, you could use a very simple formula I will be showing you.
[Company Name] helps [Target Audience] với [Services] so they can [Benefits]. And there you go!
Quick example, “[XYZ] helps [entrepreneurs and business owners] với [software] so they can effectively [track and automate their everyday expenditures].
2. Tell a great story
Tell a story about your business’ brand. Why your business does what it does. The team. Your motivation. These things have a way of inspiring people to trust in your solution when they just feel the passion you seem to have for your business – that can be really contagious.
3. Solutions
Every sales pitch is around solving a particular problem. Vì thế, you want to state problems, and how your solution would effectively tackle them.
4. Show them proof
It is great to talk, but more important to show. And this is a mantra amongst graphic designers, “show me, don’t tell me.” Here, you want to answer their question, “Why should I believe you?” And you can do that in various ways.
– You Vs. Competitors – In what ways are you better than the competition? Or, what is your competitive advantage? Get real facts around that question and present it. You want to show them that you really do know what you’re doing.
– Testimonials – A lot of people may not be interested in your solutions except other people have accepted it. People don’t want to think too much in trying to figure out why they need you. Vì thế, you just show them other people’s comments or testimonials using your solution, and how they love it.
– Research data – What tested facts have you found out about your solution? What data do you have that is just interesting to note that uniquely brings out the best side of your business?
5. Call-to-action
This is the closing part. Which is really important. If you don’t have a call-to-action, you don’t have a sales pitch. Don’t have five, or ten things you want your prospects to do.
Just have one, and present it to them. You may want them to buy, or signup to a mailing list, or something else. But always, always narrow it down to just one thing.
It is really important to note that when pitching, just like your call-to-action, you must not give too many choices. If you have too many products, you risk your prospects suffering from “analysis paralysis.” And, they may not even want to go further with the mindset, “This is just hard work to use.”